MEC Servicios Funerarios, a funeral service company based in the Canary Islands with international services, I designed a comprehensive branding package. This included four logo variations, a cohesive colour palette, typography pairing, photography direction, custom patterns, and social media direction.
Before diving into the design, I conducted extensive research on the funeral service industry and explored various symbols associated with peace, comfort, and serenity. Given the sensitive nature of the business, my goal was to create designs that convey empathy and solace.
I began with rough sketches, focusing on incorporating symbols that resonate with the brand’s values and services. Doves emerged as a central motif due to their association with peace and spirituality across various cultures.
The design concept draws inspiration from the graceful curves of a dove, seamlessly integrated with the letter “M” from MEC. This cohesive blend of imagery and typography creates a modern and harmonious visual identity.
