A Deeper Dive into My Journey

Welcome to my Creative Hub! With a degree in Architecture from the University of the Arts of London and foundation courses in Media Production, Art & Design, Social Media Management, and Digital Marketing, I bring a unique fusion of creativity and strategic thinking to your projects.

Having previously served as the Head of Brand & Communication at Pirandello LTD, where I orchestrated comprehensive marketing initiatives and successfully elevated brand awareness, I am now embarking on a new chapter. As a freelancer, I’ve established my own creative studio, specialising in graphic design, digital marketing, and content creation.

In my past role as the Graphic Designer, Commercial & Marketing Manager at R2 Hotels, I navigated the intersection of graphic design, social media, and sales development, ensuring a cohesive online presence aligned with strategic business goals.

Transitioning to Patisserie Holdings as the Head of Visual Merchandising, I directed the visual presentation of multiple business brands across 250+ stores in the UK, contributing to brand consistency and significant sales growth through impactful displays.

Explore my portfolio, and let’s collaborate to bring your visions to life in this exciting creative journey!

the codes I live by

creativity & Innovation

I believe in fostering an environment that nurtures fresh ideas, embraces unconventional thinking, and continually pushes the boundaries of what is possible. Through this creative lens, I strive to bring imaginative solutions to every project, transforming challenges into opportunities and inspiring a culture of innovation.

integrity & trust

I operate with transparency, authenticity, and ethical conduct, ensuring that every decision and action aligns with the highest standards. Building trust is not just a goal; it’s a fundamental aspect of how I approach relationships, collaborations, and the overall integrity of the work I produce.

brand-first Approach

I understand that a brand is more than just a logo; it’s an embodiment of values, identity, and promises. Every creative endeavor is aligned with a brand’s essence, ensuring consistency and resonance across all touchpoints.

love digital

I bring a genuine passion for the digital realm, leveraging its limitless possibilities to craft engaging and impactful experiences. From social media strategies to cutting-edge digital campaigns, my work reflects a deep appreciation for the transformative power of the digital space.

going the extra mile

I firmly believe in going beyond the expected. Going the extra mile is not just a commitment to meeting deadlines; it’s a dedication to surpassing expectations, delivering excellence, and ensuring that each project reflects a level of dedication that goes above and beyond.

Collaboration

Collaboration is the cornerstone of my work philosophy. I actively seek and value diverse perspectives, recognizing that the most innovative solutions emerge through collective efforts. I foster a collaborative environment where ideas are shared freely, and every team member’s strengths contribute to a cohesive and successful outcome.