Overarching brand identity design for a Sicilian deli in the heart of London.
The goal was to create a place of attraction with its own special atmospere which will stand out from its competition. The vibrant colours that hold a strong connection with the attributes of the brand gives that instant impression of offering an authentic Sicilian experience where as the visual identity gives off a playful and modern typography and branding system that can be seen applied throughout all of Sicily’s collateral.
The colours & patterns drawn as organic shapes come from typical italian ingredients used in its cuisine; Pizza, tomatoes, basil, lemons, spaghetti.
Thus, the visual identity for this deli is based on the fusion of two spheres of delight and admiration: Sicilian gastronomy and art.
