Set against the raw, untamed landscapes of Fuerteventura, Finca Majani is a testament to the deep connection between humanity and nature. I had the privilege of shaping its visual identity through its primary logo design and photography, capturing the essence of this unique agricultural retreat.
The logo draws inspiration from ancient symbolism—two stylised figures, reminiscent of ancestral cave drawings, hold a growing plant between them, signifying the delicate balance between people and the land. Above them, the sun casts its nurturing rays, illuminating a vision of sustainable farming in a harsh yet beautiful environment. This design blends the spirituality of tribal heritage with modern simplicity, reflecting Finca Majani’s respect for tradition and commitment to the future.
Through photography, I brought this vision to life, capturing the finca’s rugged terrain, sun-scorched earth, and thriving crops that defy the island’s arid conditions. From weathered landscapes to the hands that cultivate them, each image tells a story of resilience, dedication, and harmony with nature. The result is a visual identity deeply rooted in Fuerteventura’s wild beauty, celebrating agriculture’s power to flourish even in the most challenging environments.
