Slice isn’t just another pizza shop—it’s a fun, fresh, and vibrant take on pizza al taglio in the heart of Central London. Designed to attract a young, trend-savvy audience, this branding project centered around a single dynamic logo and a cast of quirky mascots, bringing personality and energy to every touchpoint.
From collateral to signage, the goal was to create a bold visual identity that feels accessible, exciting, and effortlessly cool—just like the concept itself. The branding plays with retro-inspired fonts, eye-catching colours, and playful character illustrations, making Slice instantly recognisable. It’s a nod to classic fast-food nostalgia, reimagined for a modern crowd that craves quality and affordability.
With a focus on affordability without sacrificing style, this identity ensures that Slice stands out in a crowded market—not just as a place to grab a bite, but as an experience that’s as fun and flavourful as the pizza itself.
